We have to look at how the FX concept looked too, it definately looks better as a production. I'm sure audi is just trying things, we'll wait and see what they rolll out. But you're right, everyone is jumping on the FX bandwagon with crossovers. Rumor has it the next Aviator is going to be a crossover based.
One thing is for sure though, the Audi will be a **** of a lot better in the snow then our FX's, you just can't beat quattro. Audi will always have that over our heads. ( I traded my A4 in for my FX, and I didn't miss it until the heavy snow started.... )