My local MSNBC runs them nightly and I gotta tell ya, these guys are something else. In their new RX ad they highlight stuff like swiveling headlights that were " specially developed by Lexus engineers ". I'm thinking-You ain't kidding. Weren't the Germans offering those way back when ? They also show off the keyless access/start function on the LS430. " A car that can recognize its owner." No doubt another " revolutionary " feature, eh ? Never mind it's part of a $11K package that's gonna push the price of the vehicle up to $70K-plus. Meantime Infiniti dealers sell FX that offers 2/3 of these things for a retail price of less than $45K at $10K discounts :roll: . Why ? 'Cause Infiniti marketing types aren't good for shyte. Have you ever seen an FX TV ad where they would show how truly different this vehicle is from the rest of the SUV crop ? All you see is that stupid sofa/movie in the sticks at night; guy catching up with a gal on the moving train nonsense; I'm just parked on the roof; and the zig-zagging thru downtown kinds.